Launching a weight loss startup and knowing when to pivot, today on TechCrunch Live

Swathy Prithivi speaks modestly about her years at Uber and Opendoor, but her role as manager at those powerhouse firms made her well-positioned to set out founding her own startup. Atomic VC was there from the outset, with a unique approach to early stage investing that – in some senses – is more akin to an incubator than a traditional venture capital firm.

Prithivi and Atomic Principal, Jordan Kong, join us today on TechCrunch Live to discuss the formation – and early misfires – of what would ultimately become the weight loss startup, Found. The company seeks to differentiate itself by position obesity as a “disease, not a decision,” offering complex medical insights tailored to patients’ different journeys.

We hope you can join the live event on Wednesday, August 10, at 12:00 pm PDT. Register here, and apply for Pitch Practice using this form.

TechCrunch Live records live every Wednesday at noon Pacific. Join the event here. It’s free, and attendees have the opportunity to ask guests questions, participate in Pitch Practice and network with other attendees. The show streams live on Twitter, Facebook and YouTube, but only viewers on Grip get access to the additional features.

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